Mu Folding Type-C 20W PD Fast Charger

Product Information

Using the Folding Plug design concept as a starting point, Made in Mind applied commercial thinking to the solution, considering possible further applications and product scope, market and industry considerations, commercial manufacturing processes and certification. MU has been internationally recognised by several prestigious awarding bodies in industrial design including being the winner of the Brit Insurance Design of the Year,International Design Excellence Award,Alex Moulton Award, Institute of Engineering Designers as well as being a finalist of theWallpaper Design Awards and theJames Dyson Award. What you do end up with is a device that looks good and will fit in your bag without digging into your other gadgets or getting tangled. Plus, it's something that looks cool and you'll be keen to show it off to any mates who are also impressed with innovative design. It is unlikely however that the foldable plug will be seen at the end of cable for a table lamp or on a toaster in the near future. There is no problem there to solve, it seems. "If you are never going to use it, like in the wall, then there is no reason to have a folding plug, only when you are lugging it around," he said. What makes it different The original Folding Plug concept was the brainchild of brilliant product designer and illustrator Min-Kyu Choi. Unveiled in 2009, the Folding Plug concept became a viral phenomenon winning the much coveted Brit Insurance Design of the Year Award in 2010.

News from Dezeen Events Guide, a listings guide covering the leading design-related events taking place around the world. Plus occasional updates. Dezeen Awards China Weekly updates on the latest design and architecture vacancies advertised on Dezeen Jobs. Plus occasional news. Dezeen Awards So yeah. More folding chargers please. And better ones. Thx. (Though I assume that nobody actually got this far in my rant.)The product at the core of the company is a Folding Plug that transforms from a bulky three-pin plug into a portable, hassle-free unit ideal for people on the go. When not in use the Folding Plug transforms into a fraction of its original size. The commercial lead has an executive MBA from Imperial College, whilst the main designer of the plug holds an MA in Product Design from the RCA. Some 40,000 have now been sold of the original design and plans are in place over the coming months to bring out coloured chargers, a more powerful plug for tablets and travel adaptors for Europe and the US. While the retail range of the plugs is growing, however, it is in effect a showcase for what could prove to be the most lucrative part of the enterprise – licensing out the design. I did finally stumble across Samsung’s 45w super fast charging™ charger, designed for their phones. It has the most basic, shitty-looking folding ground pin it has ever been my displeasure to come across. I remember seeing these kinds of folding pins on HTC chargers from half a decade ago, and they show up on this thing? I would have thought that Samsung would’ve put some more thought into this kind of thing, but I suppose I should give them credit where credit is due as the only manufacturer (that I could find) actually making anything in this category. Well, the only one that didn’t pull a USB-C style Bernie Madoff.

The company has launched an integrated USB transformer and has an ambitious and exciting product pipeline. The whole time that this has been a sketch to [being] a product, we have thought about the moment that this will be a licensing play for these guys because that is how we make money," he said. Talks are ongoing with smartphone companies at present while the firm behind the Mu expects to be in profit in the last three months of this year. Judkins and Choi each own one third of the venture while investors have another third.I was at first encouraged by Apple’s 20w charger with some very elegantly folding pins. I thought “Surely Apple has used this design for all of their chargers!”. But no. That is the highest wattage charger they make in a folding design. Anything higher than that is a massive macbook charger, with or without bulky pins. The company comprises an experienced team with design, engineering, product development and business expertise. All team members come from the Royal College of Art or Imperial College. As all other gadgets have become thinner and lighter over the years, designer Min-Kyu Choi has now made sure the Mu plug also follows suit. The Mu folding plug’s compact and simplistic design, makes it portable for those that travel a lot or simply want something on hand during the day. Well, I recently became jealous of all of the Americans with their fancy folding chargers and set out on my own quest to find a 45w folding UK/Ireland charger. And what did I find? Nothing. Well, nearly nothing. It is frankly pathetic how few and far between folding chargers are for our plug. I will admit that the plug is not the easiest thing to make fold, but it has been done several times before with varying degrees of elegance. PVTis specific technology developed to allow a three-pin electrical plug to a pivot, enabling the live and neutral pins to rotate. By using PVTtechnology, the MU reduces the standard UK plug by over 70% in size, whilst still being operational in the open and folded positions. PVT, a technology that is central to the MU Duo Folding USB Mains Adapterand the MUrange of products, has taken years to develop and is protected by manyglobal patents.