Tim Hopgood's Wonderful World of Colours

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some colours make the world so rich and beautiful. They tell a story, they make you smile, and they make you feel something. And the world is less colourful without them. Continents, oceans, countries, populations all come in distinct shapes and sizes, but integrating these variations and differences into a single entity forms a world that is immeasurably more interesting, diverse and uplifting. The world without colour is a dull place. Without colour, life would be grey. We all need to see the world differently.Guests have a choice of a Standard or Family room, both modern and spacious rooms have a TV, music broadcast, shower, telephone, air-conditioning, balcony, slippers, hairdryer, wifi, safe and a minibar which is refilled daily. The Family room has two separate bedrooms, one double and one twin bed. Food & Drink

Nowadays, we still use colour for effective identification and categorisation, but may not recognise that we’re surrounded by many different ‘colour codes’ which shape our daily life. The resultant mixture, although it may be a purple colour, will be dull and dark. The absorption spectra of these colours are too broad. It is better to use cyan than blue because cyan absorbs mainly in the red part of the spectrum; and magenta absorbs mainly in the green part of the spectrum. If we add magenta and cyan together we get absorbing in the red and green parts of the spectrum but we allow the blue light to be reflected." Certain colours have also signalled or reinforced class distinctions. Purple was widely considered the colour of royalty, power and wealth, for instance. This is because, for centuries, purple dye was exceedingly rare, and its value was comparable to gold. In Imperial China, being the emperor was the highest honour on earth, therefore by law only the emperor could wear yellow, the five-element theory’s earth colour. Marie Wright, chief global flavourist at ADM Nutrition, a multinational food and drink processor, recalls a particular product test for a strawberry flavour the company had devised. Volunteers struggled to detect changes in sweetness as they tested the flavouring. But when Wright and her colleagues brightened the redness of the liquid rather than upping its sugar content, the participants began reporting it was tasting sweeter.Yazdanparast's broader work focuses on consumer decision-making, so she wanted to see how these findings might be leveraged outside the laboratory. Again, she and her colleagues devised a test, this time asking volunteers to look at products on a screen in pairs – each the same colour, but one much lighter in shade. Those products were deliberately items where haptics, or touch, might prove important in purchasing decisions – think towels, bedsheets, sofas. Colour is a powerful thing. It can take you to the heights of ecstasy or the depths of depression, but it is something we live with every day. It's cyan. The red and blue mix is lighter too, a beautiful magenta. And the red and green also make a lighter color — and a surprise to nearly everyone who sees it — yellow! So red, green and blue are additive primaries because they can make all other colors, even yellow. When mixed together, red, green and blue lights make white light. Your computer screen and TV work this way."

The absence of colour makes a blue sky so colourful. The world around us is colourful and vibrant, yet we are all dull. But while pale shades may suggest softness, colour intensity suggests quantity, according to Karen Schloss, a psychologist at the University of Wisconsin-Madison and one of the world's foremost colour researchers. She has helped to devise the ecological valence theory for why we favour certain colours over others. She points to legends on data graphs, or maps: the colours chosen – more specifically, their intensity – might be intended to use that association to manipulate how you interpret that information. "People infer that darker colours map to larger quantities, which has been used very well in most of the pandemic maps I've seen – more cases, or fatalities, represented with darker colours," she says, citing her own work as well as that of others on how we're behaviourally conditioned to make that link.Colour is a form of communication that can unite us in emotions and thoughts. Colour is part of our world, but it doesn’t define us. Colour is nothing more than a tool used to make the world beautiful. Colour is also beautiful, but there’s so much more depth to our world without colour. The sky and the ocean are both blue. It’s easy to see why there are so many colours worldwide. It’s hard to imagine a world without them. We can all enjoy their vivid hues. The world without colour would be dull, monochrome and barren. Colour is the key to a world of endless possibilities. A world without colour has no meaning; only a world with colour has meaning. Colour is the essence of life. It’s what makes the world magical, and it’s what makes you…you.