Denzel's Bites, Natural Dog Treats - Soft Baked Dog Training Treats - Variety Pack - Mix of Healthy Dog Treats,100 g (Pack of 6)

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James: David Attenborough. My sister used to buy me his documentaries on DVD as gifts. I would watch them on repeat! James: We think that businesses are in general valued by most people. That said, when businesses see big success and grow into large multinationals, they can often be seen in a bad light. Sometimes fairly or unfairly, but I think that it is difficult to please everyone. James: I think it is important to be able to do both when running a small business and gritty start-up. You need to be able to balance detail with not getting caught up in things that don’t make a real difference to the big picture. Easier said than done! We would like to think that we bring value and joy to our customers and have built in sustainability and accountability from the start. We want to leave pets and their owners happier for interacting with us – and make a positive impact on our industry by encouraging better sustainability and eco practices.

Nathan: I love to be the driving force in the team. Energy, enthusiasm and team spirit are important to me, and I believe that setting the tone for the business like this helps drive everything forward. What are your ambitions? James: I like to think that if people want to give it a go and try to succeed, then you can in any role. Learning stuff is the easy bit if you love it, so drive and enthusiasm is really important. Avocados have multiple health benefits from reducing inflammation, shiny coat and providing a healthy source of fats. Nathan: For small businesses and people affected by 2020/21 to recover from the tough times we’ve seen. James: We are both pretty similar in this aspect. There are many business leaders out there who inspire us, as they continually put doing the right thing ahead of their own interests.Nathan: I am unsure, but I suspect that people would say that I do. I can’t sit still for long! Who do you admire in business and in life generally?

James: David Attenborough is still my hero and a global treasure. He continues to shine a light on the impact that we have on the world and other animals. Nathan: Michelangelo from the Ninja Turtles. He was awesome – he messed around, everyone loved him and got to eat pizza all the time while the rest did all the work. Hero! Do you have one now? Nathan: For us, it is important to put sustainability and quality ahead of financial interest. One of our huge inspirations in business is Virgin and the Branson family. With such success and platform, the fact that they take the time to focus on supporting charities and helping start-ups reach their potential is amazing. The work they’ve done via Virgin Startup, for example, has been a lifeline for us and other entrepreneurs. How would you describe your leadership style?James: I am more of the quiet steady type. I lead from the front, and have a calm and decisive presence. James: We both studied Animal Science and Nutrition at Nottingham University, sparking our interest in the pet food business. After both spending several years in the industry, we saw a need for a younger business that focused on healthier, better quality, locally sourced and eco-friendly alternatives that could meet the needs of health conscious and millennial pet owners. They are made from a combination of salmon, banana, berries, and apples to provide nutrients, fibre, vitamins, and minerals that are essential to keep your pet fit and healthy. Salmon is rich in protein, essential for lean muscle development while berries are a good source of antioxidants that supports the overall wellbeing and the wet nose of your dog. James: I think that 2020 was a very difficult year for many businesses but, due to that, there was time to reflect and appreciate the positive things that people can do when they come together to help one another. More emphasis on community.