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Not surprisingly, Barbieland ® is filled with all pastel colors. If you've know about color analysis, this would be within the traditional "spring" palette. That means every color has a white undertone - giving it that spring feeling. Very light, bright, happy, and young. As she expanded her resume, Barbie has had over 250 careers - including landing on the moon four years before Neil Armstrong. She also ran for President in 1992 - two decades before Hillary did. And we're including our mothers, daughters, aunts, nieces, and friends...our fathers, brothers, nephews, and sons might love it too, so we bring them in as well. Barbie ®'s portrayal of an unrealistic body shape has also raised concerns about body image and beauty standards, as well, which they combated by introducing Barbies of all different body shapes and heights! ( Note: This did account for a 2 billion dollar revenue decrease during those releases - so is the world really ready to embrace more realistic versions when it comes to "artificial authenticity"?) First of all, I don't think I've ever walked into a movie theatre knowing which people were seeing a film just because of the color they were wearing.
Remember, magenta is all about boldness, revolution, acting differently...and we haven't seen the color in Barbieland ® before. Artificiality, latent evil, abused innocence, and even violation. So I was optimistically thinking that maybe pink could be used to mean something very different in the Barbie ® movie. But remember, Mattel ® already had seen those issues play out. They probably felt like they had nothing to lose - and even if there was public hate, the controversy, and polarization might actually help boost the brand even more. Plus, the brand already had such a large amount of allegiance, loyalists would defend it to the death.It's extremely clear that the people in the real world are represented by the "reality" of blue, and the "fantasy" world of Barbieland ® is known by its pink. Gerwig's "Barbie" is, in part, responsible for the excitement surrounding the Barbiecore aesthetic in fashion, which is also aligned with the resurgence of popular '90s and Y2K trends. With stars like Megan Fox and Machine Gun Kelly serving up pink looks on the red carpet and Cardi B and Lizzo wearing head-to-toe pink out and about, Barbie fashion inspiration is everywhere this season. We've seen Barbie's history, and we've analyzed the movie...but we haven't yet looked at the marketing efforts by Warner Brothers ® to make the movie a hit.
But here we were: myself and my reluctant but dedicated husband going to the local theatre at 11:10 am on a Friday. The theatre was about halfway filled with people wearing pink, ready to see the movie. A row of teenage girls in front of me in sequin pink skirts, headbands, and dresses. Two middle-aged women - one with a pink top and the other with her pink handbag in solidarity. Mr. Newspaper, an extremely popular color analysis filter creator on TikTok, created multiple Barbie pink filters so users could see which type of Barbie pink looked best on them. It's important to note that while Barbie ® and the color pink have had a significant impact on culture, these effects are complex and multifaceted.People were actually bonding over a female movie experience, like Sex & The City The Movie, and yet even more seemingly bonded due to the color worn. Kind of like Harry Potter where moviegoers would wear robes.
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