Yardley London English Lavender EDT/ Eau de Toilette 125ml

Product Information

In 1851, the company, which was still known as Yardley & Statham, exhibited at the Great Exhibition in The Crystal Palace. The same year, they changed their name to Yardley & Co. [10] Yardley & Statham exhibited soap and perfume, including a soap called Old Brown Windsor, which was embossed with a picture of Windsor Castle and was one of their first production soaps. [11] The shambles, success and demise of Britain's first big F1 team". www.motorsport.com. 2020-05-16 . Retrieved 2023-06-04. Victor, Peter (27 August 1998). "Yardley, no longer smelling of roses, goes into receivership". The Independent. Yardley's signature scent is English Lavender, which was launched in 1873. [14] English Lavender was popular during the Victorian Era in England, and was exported to the USA in the 1880s, where it became popular in American households. [15]

Since 2009, Yardley has been owned by Wipro, an Indian multinational conglomerate. [7] History [ edit ] Due to the growing popularity of Yardley soaps and cosmetics at the turn of the 20th century, the company opened a shop in 1910 on Bond Street in London. The original Yardley shop on Bond Street was at 8 New Bond Street, but it later moved to 33 Old Bond Street. [17] [18]P&G sells Yardley to Lornamead". CosmeticsDesign.com USA. October 4, 2005 . Retrieved January 30, 2022. a b Official Catalogue of the Industrial Department. International Exhibition on Industry and Art (1862). London. Google Books. Retrieved April 30, 2014. In 2010, Bollywood actress Katrina Kaif was made the brand ambassador for Yardleys in India. [30] Royal Warrants [ edit ]

Katrina Kaif is the Brand Ambassador for Yardley | Business Standard News". Business Standard. 2010-09-07 . Retrieved 2018-11-11. In 1970, BAT organized its cosmetic businesses, which included Yardley, into British American Cosmetics. The cosmetics division was sold to Beecham Group in 1984. The following year, Yardley was sold to Wasserstein Perella & Co. [ citation needed] International Business: Yardley brands are sold". The New York Times. November 26, 1998 . Retrieved January 30, 2022.In 1998, Yardley was placed into receivership after a year of marketing attempts to update its old-fashioned image. [24] That same year, Yardley was acquired by Wella. [25] Yardley was acquired in 1967 by British American Tobacco (BAT). That same year, British model Twiggy became the face of Yardley. The company sold "Twiggy Eyelashes," "Twiggy Paint," and other cosmetics with her as the spokesmodel. [19] Yardley became a symbol of Swinging London and was associated with the 1960s British youth culture of miniskirts, Carnaby Street and mod fashions. [20]