Dabur Hajmola (Imli) 120Tabs - Tangy Yummy taste

Product Information

This salt, unlike table salt, is rich in minerals and has a distinctive taste. It stimulates the production of bile in the liver, which is an important component to reduce bloating and even heartburn. The various ingredients of Hajmola have medicinal properties and are used in regular consumption, in many other ways. Some of the health benefits you can enjoy by consuming Hajmola during pregnancy are: Hajmola is a digestive tablet under the brand name Dabur. It is made from a mix of many herbs with medicinal values, to aid better digestion. Hajmola comes in six flavors apart from regular – imli ( tamarind), chatcola, chatpati, hing (asafetida), pudina (mint) and anardana (pomegranate).

Along with the traditional digestive property, the company claimed that it wanted Hajmola to enhance the value of every meal. Amidst the makeover, Hajmola launched a slew of initiatives. It tied up with Dabbawallas in Mumbai who provided Hajmola sachets for free with every tiffin they delivered. ET quoted a company spokesperson saying, “This was also a great way to sample new variants, like pudina (mint) and kaccha aam (raw mango). Other points of sale activation during sampling included dhabas (highway eateries) and swanky QSRs, like Nirula's as part of the activation campaign titled ‘Hajmola Ka Chatkara Kare Khana Complete’, where one sachet of Hajmola was given with every bill cut for two years in a row. In the same vein, collaboration with Indian Railways and FM radio stations countrywide to rope in prospects wove in the ‘fun’ element.” Living the Moment- The Digital Way Since Hajmola consists of many natural ingredients which have many health benefits and are also a part of our regular diet; consuming Hajmola within reasonable limits can be safe during pregnancy. I still remember quarreling over how Hajmola’s Imli flavor is better, in fact, the best, when my friends forced me to choose the regular one every time. Though I wasn’t able to ever convince them, our love for Hajmola has been no different. A bottle of Hajmola tablets still adorn my office desk- because who doesn’t love them?

Even though Hajmola is known to be an antiacid, consuming large quantities can cause increased acidity. Ginger – Shunti – Zingiber officinale–It is unctuous, promotes digestion, aphrodisiac, hot in potency, balances Vata and Kapha.

The flavor of Hajmola is very addictive. Chewing one to two tablets is just not enough. The thought of Hajmola itself makes you salivate and crave for it. You want to pop at least 4 to 5 pieces to satiate your taste buds. Salt is present in a significant amount of hajmola. Consuming an excessive amount of Hajmola results in ingesting an unhealthy amount of salt, which significantly raises blood pressure and can lead to other complications during pregnancyHajmola is so popular that it constitutes more than 50% of the total market share of digestive tablets in India. Herbs, spices, and dietary salts are mixed in concentrated doses in each Hajmola tablet. When consumed in moderate amounts, these ingredients facilitate simple digestion Hajmola comes in many exciting flavors such as Hajmola Regular, Hajmola Anardana (Pomegranate), Hajmola Chatcola, Hajmola Imli (Tamarind), Hajmola Pudina (Peppermint), and Hajmola Chatpati Hing. The ‘Chatpata swad’ has been satiating our taste buds for almost four decades now with the brand launching more flavours that of anardana, amrud and the most recent one Chatcola whose ads feature the angry man Ajay Devgn in a light mood for a change. Of late the brand has shifted its focus towards the millions of Indian youth and is also building its social foundation slowly and steadily. The Humble

However, if you feel you are reacting to Hajmola or it is not helping you the way you expected, please discontinue consumption and consult your doctor in the next visit. Pregnancy is not a time to ignore even the smallest of ques. It’s better to be cautious when your body is in this unpredictable phase. Fun, wit, quirky, desi and an apt product placement, sum up 40 years of Hajmola advertising journey. The brand is winning hearts through digital now and we couldn't help but revisit its past. The recommended dosage is 2 tablets daily for adults and 1 tablet daily for kids 10. However, pregnancy changes everything. Almost immediately after seeing two lines on the pregnancy test, you will need to adjust the amounts of many things you were previously taking. Hajmola is high on salt content, which is generally not a great option for pregnant women, especially if you are already suffering from high blood pressure. Regular intake of Hajmola tablets will be salt in addition to what is present in your food. Try not to consume more than one, if your doctor approves.This helps in improving your appetite by stimulating the digestive juices and also improves digestion. It is very beneficial for heartburns, stomach aches, and even indigestion. Another reason for Hajmola’s success is that it has kept pace with the evolution of the consumer. Earlier, Hajmola was available only in glass bottles and was more of an in-house consumption product. But the introduction of Hajmola in pouches gave consumers an option of buying and consuming it on the go.”