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It will be interesting if the ”COVID fallout” continues to support work from home or if employers demand telework employees to return to the office. Organizational structures will continue to change. This text does an excellent job covering the basic concepts of an Introduction to Business course. The features of the text are especially relevant with up-to-date examples of what’s happening in today’s organizations, ethical issues to make students think, and critical thinking questions for lively discussions. Each chapter begins with Learning Outcomes, and ends with a review of the Learning Outcomes. Did not notice any offensive or insensitive content, but this topic could be an area of additional content or an appendix given recent cultural events in the U.S. and abroad. The "cancel culture" impact is real, and businesses and their employees need to learn about potential ramifications of their words and actions. Every chapter in this textbook contained additional ethics assignments that help incorporate diversity and different dilemmas that businesses have faced over the years. These assignments along with examples in the textbook help to create a more inclusive learning experience for students.
The organization was well thought out and aligned with the design of an introduction to business course well. There was little need to skip around during the semester which can cause students confusion. Some of these business concepts are hefty and more in-depth than one would expect for an introductory book, but they are covered in great detail and at length so that students can process the information by looking at graphs, charts, and examples in addition to just reading the definition of concepts. Hard to get more modular than seventeen chapters and an appendix! I moved chapter 14 behind chapters 15 and 16, but this was not a "no-brainer" adjustment. The chapter lengths were long-enough to be comprehensive without being too long.Images and displays looked appropriate. Visual aids added to the learning experience and did not distract from the subjects being presented. This textbook appropriately touches upon all areas of business necessary in giving students a broad overview of how businesses operate. I appreciate that it goes one level beyond the business core of human resources, marketing, financial accounting, and management by covering topics such as business ownership and pricing strategies. Financing Small Business Activities” could revisit product lifecycle to align sales with appropriate funding options. Meaning early phase startups are usually not strong candidates for traditional bank loans. Definitely include/expand crowdfunding/crowdsourcing for startups. The modules were well organized and made sense. The headings were appropriately placed and color was used to indicated additional readings, activities, or reflective materials. The sub-units could easily be rearranged, if necessary for presentation by the instructor. The text provided comprehensive content without being arduous and overwhelming. Reviewed by Kathryn Archard, Senior Lecturer, Writing Program Director, University of Massachusetts Boston on 5/27/20
Some of the information on economics was potentially confusing, as it went more in-depth than I would imagine an introductory business text to go. I am rearranging some of the chapters to make some common concepts, like control and financial measures, be presented closer together. Reviewed by MARCUS LACHER, Instructor, Minnesota State Community and Technical College on 3/27/21, updated 6/1/21
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The interface and navigation are done exceptionally well for this text. User-friendly, easy table of contents to follow, chapter consistency, and helpful search options. All make for a great user experience. I think it's very up to date. Some of the other books I looked at were using very old concepts, and this seems quite contemporary. The examples of current business leaders are great and they offer diverse points of view. The text is written in clear, succinct chapters. The chapters are not too long and the table of contents is well-organized to help the learner easily navigate and access each chapter and related resources. The ability to search the book is also very helpful. Each chapter has a section for key terms, learning outcomes, and activities – all contributing to the clarity and usefulness of the materials presented. I believe the textbook was well diversified throughout. I think this is another area that will continue to evolve as it is updated.
Yes, I think it uses the correct and current phraseology you would expect to see as students transition to jobs. I’m not an English major or editing expert lol but nothing jumped out at me as being grammatically incorrect. The layout of the chapters are clear and easy-to-understand. The various tables and figures throughout each chapter are extremely helpful to visualize the information. The books organization and structure flows nicely with little changes will be required for my four modular-approach to implement into a 10 week term. This textbook covers a lot of material, which is great for an introductory course! I do wish there was more information on the various sections within a business plan though.I have used the book for multiple terms now and have not found any major errors in the information presented.
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