Branca Menta, 70 cl

Product Information

Brancamenta is a variation of the famous Fernet Branca Amaro. The secret recipe includes 30 different herbs and spices that are enhanced with mint essential oil (menthol oil) and peppermint. And just like the original liqueur, it ages and matures for 12 months in oak vats before it's bottled. How does it taste Budgets weren’t big but Cattani shifted samples, did discounts and held industry nights in dive bars, tying Fernet-Branca together with music and art: “I went to the places no-one else wanted to go.” With bartenders recommending the drink to their customers and an injection of budget in the early 2000s, she could do things on a much bigger scale, rewarding bars with parties, throwing huge Roaring 20s events and building the legacy of the Fernet-Branca we know today: “I had Fernet tunnel vision, all day, every day.”

But an amaro like Fernet Branca doesn’t have to be a “bravado shot”, and for most, starting your Fernet journey with Fernet Branca is a mistake. Fernet Branca Menta (also known as Branca Menta) was created in the 1960s, inspired by a famous opera singer Maria Callas. The singer was known to drink Fernet Branca along with a touch of mint syrup before each performance. This preparation of Fernet Branca wasn’t uncommon as it was known to be served as a frappe (over crushed ice) with mint syrup, especially in the summer. The Fratelli Branca Distillerie recognized the popularity of this preparation and so they created Fernet Branca with mint, a spirit based on Fernet Branca but with more mint, less alcohol, and more sugar. The initial Fernet with mint was colored green (the actual mint oil added was clear). Fernet with mint ultimately morphed into Fernet Menta when the colorings were dropped and then ultimately to Branca Menta. Brancamenta was born in the ’60s, a period characterized by great changes, by an economic boom, by a new way of life – more individualistic and less conformist – and, consequently, by great desires for novelties, even in taste and flavours. When Argentines talk about Fernet, they are almost exclusively referring to Branca. The brand is often linked to the creation of the bitter digestif, and, while other international and domestic options are available, Branca is undoubtedly the local favorite. By 1941, demand for Branca was so strong that Branca-Fratelli (Fernet-Branca’s parent company) opened a factory in Buenos Aires. To this day, it remains the only one outside of its native Milan. Pour rum, Branca Menta and bitters over ice, then top up with ginger beer. Squeeze lime wedge over the top and drop in. Menta Float If you’ve ever been challenged to a shot of Fernet Branca, you know how polarizing it can be: it seems you either love it or hate it. Really, it takes a few tries to acclimate to the experience (and it’s worth it), but is Branca Menta any different?

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When taking a sip of Branca Menta, it tastes like a variation of the classic Fernet Branca mixed with peppermint liqueur. Yet, it is much more refined and balanced compared to what you get when mixing the original Fernet Branca with mint flavors. On the inhale, you mostly get strong, cooling mint oil, laced with a whiff of medicinal herbs. It’s actually pretty subtle, giving you only a preview of what’s about to come. Taste Gian Luca Margheriti (2015). 101 tesori nascosti di Milano da vedere almeno una volta nella vita (in Italian). Rome: Newton Compton Editori. ISBN 9788854186125. Zanoni, Elizabeth (21 March 2018). Migrant Marketplaces: Food and Italians in North and South America. University of Illinois Press. ISBN 978-0-252-05032-9.

Over at Notting Hill’s Latin America-inspired Viajante 87, Pietro Collina and Veronica Di Pietrantonio are turning mere mortals into Fernet lovers by paying homage to a popular Cordoban drink – the 90210 – named for its measurements being nine-tenths Fernet-Branca, two ice cubes and one tenth Cola. “We wanted to recreate it and make it a little bit more palatable and refreshing, not such a polarising drink,” explains Collina of their version’s inception. Frateli Branca Destilerías - Institucional". 31 May 2020. Con las migraciones italianas de fines del siglo XIX llegó Fernet Branca a la Argentina. Debido a su gran aceptación, la compañía decidió en 1925 que la empresa Hofer & C. de Buenos Aires -concesionaria exclusiva para la venta del famoso "amaro" italiano- elaborara la bebida a partir del extracto enviado desde la casa matriz italiana. The company began exporting to Argentina in 1907, and in 1925 established a distillery in Buenos Aires. [6] In the United States the drink became popular after the passage of prohibition laws in 1919, as it was sold in pharmacies as a medicinal product. [7] [2] By 1936 Branca had set up a branch office in Tribeca, New York, to satisfy American demand. [2] [8] Production in the United States peaked at 60,000 cases in 1960. [2] Formulation [ edit ] Fernet and Coke, common in Uruguay and Argentina As for range extensions, there is just Branca Menta, conceived in the 1960s. It was inspired by Maria Callas who was spotted drinking Fernet-Branca with ice, sugar and mint before performing at La Scala – or so the story goes. Its surprising formula, composed of herbs and spices, is enriched with the Piedmontese peppermint essential oil, the most valuable in the world.Fernet-Branca ( Italian pronunciation: [ferˌnɛtˈbraŋka]) is an Italian brand of fernet, a style of amaro or bitters. It was formulated in Milan in 1845, and is manufactured there by Fratelli Branca Distillerie. [1] History [ edit ] Pour all liquid ingredients into shaker. Fill with as much ice as possible, shake, and pour over more ice. Garnish with sprig of fresh mint (always remember to spank it). Menta Mule Oh man. It’s bitter, it’s sweet, it’s minty, it’s earthy, it’s malty, it’s chocolatey. And as things melt, the texture becomes increasingly silky and rich. Summer adult-dessert glory.

Fernet arrived on Argentina’s shores with a wave of Italian immigrants at the end of the 19th century. “In Italy, Fernet was traditionally consumed as a digestif after-dinner shot,” Cabral says. The bitter liqueur was also consumed as part of a Carajillo de Fernet — in which three dashes of Fernet are added to a morning espresso — or in a more refreshing form with soda water, he says. It was nearly a century before people started widely consuming Fernet with Coke, circa 1990. Fernet-Branca began life in an apothecary jar before becoming a long-time collaborator with cola – The Spirits Business traces the brand’s fascinating story.Novare serbando"Renew but Conserve is the family motto that has guided Fratelli Branca throughout its history. And it is not a short history at all. Founded by Bernardino Branca in 1845 in Milan, over 160 years ago, the businesshas always been controlled by the Branca family, who has worked through the years to make Fernet Branca one of the most famous bitter liqueurs in the world. The big distillers have been more than happy to indulge our sweet tooth, and in recent years the market has seen everything from sugary alcopops and liqueurs to honeyed whiskies and whipped cream-flavoured vodkas. With little to challenge our pampered taste buds, such brands are designed to be as smooth as silk. By comparison an intensely bitter Italian digestivo would be like drinking barbed wire, which makes the current craze for Fernet-Branca all the more extraordinary. Lahrichi, Kamilia (14 March 2017). "Argentina loves its Fernet, a bitter Italian liquor". CNN . Retrieved 16 June 2020. Fratelli Branca Distillerie, thanks to the great and sharp intuition that has always distinguished it, decides to research and develop a drink suitable for every season, creating Brancamenta, a product that surprises its consumers and aficionados with its “thrill of intense pleasure ” at every sip. Argentina alone consumes more than 75% of all Fernet produced globally. The 5 best substitutes for Fernet Branca