Ajumma Republic Gochujang Chilli Paste, 500g

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Kimchi (김치) – cabbage that is fermented for weeks or months in a pot full of red peppers, chopped radish, shrimp paste and other good things, kimchi is the essential Korean dish. In Korea, Ajumma is often referred to as 'any middle-ages or older women', and also defined as 'all the mother'. Actual product packaging and materials may contain more and/or different information than that shown on our web site.

The heat of chilli is combined with soy sauce and garlic to bring out the savoury notes of the Korean red pepper for a more complex heat. As a part of the Leo Gala Series to give wider publicity to Korean culture and promote its beauty beyond the facade, Asia Society Korea presents to you a special article on the unique hairstyle of Korean ajummas, the everyday vernacular used to describe middle-aged Korean women. These women are often mocked or considered a threat because of their tendency to be aggressive or self-centered, mostly in public places. The typical ajumma has short and black hair that’s tightly permed to preserve their wavy, voluminous hairstyle for as long as possible. Traditionally, Korean women were expected to become full-time housewives when they married, so the ajumma perm was the obvious choice for its ease of maintenance.Whether they are going abroad for a vacation or just visiting a neighborhood park, ajumma pull out their favorite mountain gear.

Waygookin (외국인) – the Korean word for foreigner, it literally means a “person from outside the country”. Korea has a fairly small number of non-Koreans and a strongly unified identity based on blood, language and nationality.Minjung Seo is a Korean language and culture expert who has been featured as an authority on MSN and LA Progressive. For semi-formal occasions, the go-to outfit for ajumma is a simple black jacket with glittering gemstones and a vivid, brightly-colored shirt underneath. They burn body fat while sweating in front of an intensely hot furnace and watching TV dramas while chatting with fellow ajumma lying down on the heated floor with facial masks.

While these women can sometimes be dangerous, if you approach one with caution, you will find that under their gruff exteriors, they are usually kind and willing to feed you ridiculous amounts of food. There’s also a record of a foreign visitor trying to stop a fight between a police officer and a passerby during the Late Period of Joseon, and he got beat up by the passerby’s wife (ajumma). A useful term, bang can also be used for larger businesses, like jimjillbang, a public sauna/recreation centre, actually containing multiple bath, spa and relaxation rooms. It goes wonderful with pajeon (savoury vegetable pancake) and provides a gentler intoxication than the infamous soju, but punishes over-indulgence with a mighty hangover. The company uses traditional recipes and fresh, quality ingredients to produce their old-fashioned style bottled sauces that deliver the rich flavours and aromas of Korea straight to your table.Kim Yeosa usually ignore pretty much everything, including traffic lights, lanes, brakes, traffic flow, common sense, etc. Ajumma ( Korean: 아줌마), sometimes spelled ajoomma, is a Korean word for a married, or middle-aged woman.