Robinsons Refresh'd Spring Water, Raspberry & Apple, 500ml

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The lesson: If you are going to offer a deal to consumers, you should be confident that you can honor it. Diet Coke Commercial Ad #Fail If you watched the Super Bowl, which c’mon of course you did, then you probably watched Ram’s sixty-second attempt to heal the divisions in our society through the powerful words of Dr. Martin Luther King. The response from consumers was predictable and immediate. The lesson: Marketers should be aware of the current political environment and the emotions that surround each side of a debate and avoid stoking the figurative fires for capital gain. Robinsons Refresh’d Ad #Fail

Robinsons Helping Everyone Enjoy Drinking More Water | Robinsons

Phil Sanders, out-of-home commercial director at brand owner Britvic, said: “As restrictions ease over the coming months, it will be crucial for retailers to offer their customers soft drinks in on-the-go formats that they instantly recognise in the chiller. Robinsons Refresh’d has relaunched to Robinsons Ready to Drink, boasting two flavours, Raspberry & Apple and Peach & Mango, to help retailers capitalise on the return of on the go, according to owner, Britvic. The ad features a straw systematically destroying nature, including a moment where it literally strangles a tree.The company claims its Pepsi Max brand experienced strong sales growth at the end of 2017. It says that with its “maximum taste, zero sugar” positioning it led the sugar free category for several years. The competition will be open until 00.01 on 18.01.19. Entries received after this date will not be considered. Registered Office: 11 Angel Gate, 326 City Road, London, EC1V 2SD. Registered in England and Wales, No. 454555

Robinsons Advert Music (2009 - 2023) - TV Ad Music Robinsons Advert Music (2009 - 2023) - TV Ad Music

The ‘Let there be fruit’ campaign aims to show kids and adults that whenever and wherever people are drinking water, there’s an opportunity to make it more enjoyable.” The ad depicts a space-walking astronaut being guided to the safety of a space station by the calming voice of Martin Freeman, only to have the space station blink away revealing the ad to be a video game in which Freeman and the astronaut are merely gamers. It is not uncommon for brands to miss the mark regarding their advertising and the brand image they wish to portray, but it is generally seen as moronic to claim support for feminist causes then launch a pink beer line called Pink IPA: Beer for Girls. Everyone has, by now, at least heard the environmental argument against the use of plastic straws. In case you haven’t you can find it here. The lesson: All the directing and acting talent can’t fix lazy writing. Avoid advertisements riddled with cliche spewing celebrities. BrewDog Beer for Girls Branding #FailThe lesson: Now, we’re not saying that the marketers at Robinsons support the use of notoriously eco-unfriendly straws, but they should have realized that consumers are just as sensitive to environmental issues as they are racial issues. Vodafone Martin Freeman Branding #Fail Britvic says Pepsi Max is the biggest low or no sugar cola across the convenience and impulse sector as “consumers are becoming more health conscious”. If you’ve ever looked at a digital marketing services strategy and thought “Hmm, I wonder what this section about competitor and market research is for”, just remember all these terrible advertising ideas. That’s what it’s for. Avoiding that.

Britvic announces brand success for soft Pepsi Max and Refresh’d Britvic announces brand success for soft Pepsi Max and Refresh’d

The ad then states “Vodafone guarantees your home broadband speeds or money off until it’s fixed”. On its own, the ad seems to be a simple attempt to guarantee broadband speeds and offer a deal to the consumer. The ad features Gillian Jacobs and was directed by Ghostbusters director Paul Feig. At first sight, the ad seemed destined for greatness. Available in four different themes, each of the brand's ‘ultimate’ #SoberNotSorry hampers contains a selection of soft drinks for you to road test at home, including J20, Drench, Robinsons squash, and their Teisseire 0% French syrups.

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The lesson: It’s not uncommon for brands to rally behind a cause to show solidarity and support for their customer base, but doing it ironically is generally considered a stupid idea. Subway’s Extremely Annoying Advertising #Fail To help fans stay refreshed, Robinsons will also be offering free samples of Refresh’d to consumers in the queue and encouraging visitors to fill their reusable bottles, paper cups or own bottles up for free with their brand-new Fruit Creations range. Paul Graham, GB managing director at Britvic, said: “With consumers increasingly seeking great tasting no and low sugar options, it is great to see how Pepsi MAX is successfully taking advantage of that trend, through new flavour innovations and campaigns.” A nationwide sampling campaign sees over 190,000 bottles of Refresh’d distributed in 10 cities across the country. Case in point: Subway’s new ad campaign is encouraging consumers to drop the McDonalds burger for a supposedly healthier subway sandwich.

Robinsons gets ready for Wimbledon with new on-pack promo Robinsons gets ready for Wimbledon with new on-pack promo

You'll need to enter your details before the 17th January though, when the giveaway will close and ten winners will be selected at random. Please note that delivery time is outside Trinity Mirror's control. Although we shall make reasonable endeavours, delivery may take longer than 28 days. Subject to availability of prizes. The campaign is running nationwide for six months and spans across TV, outdoor advertising, social and radio.

The commercial shows an extremely long straw extending from the mouth of a girl stood in a city park, all the way out to the countryside, where it pierces through an apple, then a strawberry, before finally dipping into a freshwater stream. Consumers claimed the ad suggested that Vodafone would guarantee minimum speeds fast enough that customers wouldn’t experience common issues like buffering, and if they did, they would be eligible for a discount. Customers did experience such issues, but most did not qualify for the guarantee. The advertisement was deemed so misleading by the ASA, the UK’s version of the FCC, that they pulled the ad from airing. Poorly executed satire, broken guarantees, and lazy writing can sink even the most expensive marketing campaigns. If you are heading a marketing campaign in 2018, steer clear of sensitive issues and anything that could be construed as negative, such as political issues regarding race, sexism, and the environment. Depicting a human quenching her thirst with the figurative destruction of the environment, with the tool that is actually helping to destroy the environment, was a little too on the nose for some consumers.